TulsaIBA provides a structured approach to achieve the following four goals:

• Educating citizens about the value of community based owner-independents and their importance to the local economy, culture and social fabric

• Increasing the profile of our community-based businesses through group branding and advertising to level the playing field with national chains

• Strengthening the voice of the locally owned independent business community by creating strong relationships with local government and the media.

• Developing and supporting policies that promote community based locally owned independent enterprise